In a new generation of music streaming online, Ben Sisaro has published an article in The New York Times questioning just how much people would pay to listen to music.
It was announced that both Amazon and Pandora Media would charge only $5 for their streaming services, challenging both Spotify and Apple Music who respectively charge $10 a month.
Pandora, on one hand, is more of a limited radio stream of songs based off of your personal preferences, while Spotify and Apple music allows you to freely choose what songs you want to hear almost unlimitedly. The question is, would people pay less, for possibly less musical exploration options with Pandora? Or continue to have a greater range of music availability with Spotify or Apple and pay about $120 a year? It may be possible, that if Amazon and Pandora can prove to be equal to, if not better than the competition, consumers may cancel their current subscriptions and opt to save half of what they would normally spend. A lower monthly subscription price would indefinitely bring in more customers for Amazon and Pandora Media as well. The main question is just how much are consumers willing to pay to listen and stream their music online as more companies began to expand, and if successful, would Spotify and Apple lower their prices to bring in a greater revenue?
Joseph Seal's Media Portfolio 
I think more and more people will go towards Apple and Spotify. But that does not leave out the people that just will not pay for music.
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Very true as well. People can easily download songs off of Youtube or Soundcloud (and other similar sites), convert them to MP3, and download them onto their phones! The best part about it; it’s free.
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This is very interesting. I canceled my subscription to Spotify because it was too expensive, so having a cheaper option would be great for me. I hope Apple and Amazon decide to lower their prices.
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I think cheap music should be available for everyone! That would truly make the world a better place.
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I believe this too. Thanks for the comment.
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How does Amazon and Pandora’s cheaper streaming service affect what the artist will receive? Will the artist receive the normal amount per stream or less due to the two services’ lower prices?
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Very good question; I want to find out as well!
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I personally think 120 dollars a year to listen to music is insanity, especially when you can listen to the radio, or just go on YouTube to listen to music.
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I fully agree! I’m just fine with Pandora’s free music radio, mostly because it’s tailored to my own taste.
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Recently i was going to renew my apple music and then i realized that there was an option to apply as a student and pay only $5 a month instead of the regular $10. I think this was very genuine of apple to give students the option to prove to them that they are in fact students and then listen to music for cheaper monthly. I took it upon myself to sign up as a student and you get all the same benefits as you would paying $10 a month.
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I agree, I am on Spotify with the college student discount as well. Can’t complain, it’s not that bad!
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Very relevant topic. Recently friends of mine have been urging me to get Apple Music based on the endless library of music at your disposal, along with the convenience of having it all right there on your iPhone. Although i do not currently pay for any of these music streaming services, i have a feeling there will be many more joining this trend within the next year.
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I currently own Spotify with a cheap monthly fee; it’s not that bad because there is a college student discount!
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After reading your post. I would go with pandora and amazon over spotify and apple based on the price. I would rather pay five dollars for a streaming service than pay $120 per year. but my main concern is will you get more streaming access if you pay the higher price.
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Pros and cons of paying a cheaper price I guess! But I’m with you on that one. I’d much rather pay a small amount or just stick to listening to free music on Youtube any day.
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Thank you for the post now i can save more money and cancel my subscription to Tidal.
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No problem. Tidal, in my opinion, is overrated and too expensive anyway!
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As an Apple Music user I’m not in any kind of hurry to cancel my subscription for a cheaper option. Apple Music has more music and it has a simple design that is easy to use, on top of that there isn’t any ads to interrupt your music listening experience.
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That’s very true. Apple music is a fine platform to listen to music almost unlimitedly.
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